Shannah Game · CFP® · Certified Financial Therapist™
Financial therapy + money behavior
for the part of money a spreadsheet
cannot explain.
You can know exactly what to do with money and still feel anxious, avoid it, fight about it, overspend, over-control, or wonder why earning more has not made you feel safer.
I'm Shannah Game, CFP®, CFT™ — a Certified Financial Therapist™ Practitioner, money behavior expert, author, speaker, and creator + host of Bake It Out.
Virtual financial therapy · Individual + couples support · Ongoing sessions $225
Creator + 10-year host of Everyone's Talkin' Money, named a New York Times Top 4 money podcast.
Pick your way in. Start with what feels most useful today.
The numbers are real. So are the feelings underneath them.
Private financial therapy · virtual · based in Asheville, NC
Financial therapy combines financial knowledge with emotional and behavioral work. It helps you understand how experiences, beliefs, relationships, and emotions influence the way you earn, spend, save, avoid, and make money decisions.
We can talk about the decision in front of you and the pattern underneath it — what it means, what it threatens, what it promises, and why the same response keeps taking over.
This can be useful when the problem is not a lack of information. You may already know the financial answer. The work is understanding what keeps getting in the way of using it.
Looking specifically for women-centered support? Read about financial therapy for women →
Financial therapy with Shannah is educational, behavioral, and supportive. It is not psychotherapy, investment management, tax or legal advice, or individualized investment advice.
Your money story is the operating system underneath every financial decision you make. Not your income. Not your budget. The story. It quietly decides what you think you deserve, what you let yourself want, and what you'll settle for, long before you run a single number. Rewrite it, and everything built on top of it starts to change.
A short audio and a set of exercises you can do in one afternoon. By tonight you'll have named the old story and started writing the one that actually serves you. This is the ground everything else stands on.
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Hey Shannah Originals presents
Money. Midlife. Reinvention.
Something's in the oven.
Bake It Out is an original video series about money, work, midlife, reinvention, and what happens when the life you built stops fitting — told through personal stories, experiments, starting over, and usually something in the oven.
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A growing library of money truths, Bake It Out notes, recipes, and the questions I cannot stop thinking about. Read one thing. Follow the thread. Come back when you need another.
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It's for the woman who wants something smart, personal, and a little sharper in her inbox than a generic newsletter.
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A newsletter for women figuring out money, work, menopause, and what the hell comes next.
Work with me
Choose ongoing financial therapy or a defined four-week private container. Not sure which fits? Start with the complimentary 15-minute call and we can sort it out together.
Need ongoing support? Financial Therapy. Want a defined four-week reset? Money Steady.
60 minutes · $225 · weekly or every other week
For when money is carrying anxiety, avoidance, shame, relationship tension, old rules, or a pattern that keeps repeating even though you understand it intellectually.
4 private sessions + between-session support
For when one conversation is not enough, but you want a defined beginning and end. We work with the money pattern over four weeks and practice something different in real life.
A few useful answers
Because if you are Googling this at 11:42 p.m., you probably want the actual answer.
A financial therapist helps you work with the emotions, beliefs, behaviors, and relationship dynamics affecting money decisions. That can include money anxiety, avoidance, shame, emotional spending, conflict with a partner, feeling behind, or difficulty changing a pattern even when you know what to do.
Yes. Money arguments are often about more than the amount being spent. Financial therapy can help couples explore communication, family history, financial roles, safety, values, power, resentment, and what money represents to each person.
Financial planning focuses primarily on financial strategy and the numbers. Financial therapy focuses on the emotional, behavioral, and relational patterns shaping those numbers and decisions. My CFP® background means I understand the financial context while we work on what may be happening underneath it.
Start with a complimentary 15-minute fit call. Tell me what is feeling hard, ask your questions, and we will decide whether ongoing financial therapy, Money Steady, or another next step makes sense.
Ongoing virtual financial therapy sessions are $225 for 60 minutes and are available weekly or every other week. If you are not sure whether financial therapy is the right fit, start with a complimentary 15-minute fit call.
No. Financial therapy can explore emotions, behavior, relationships, and beliefs around money, but Shannah's services are not psychotherapy or mental-health treatment. She is a CFP® professional and Certified Financial Therapist™ Practitioner, not a licensed mental-health therapist.
Start with the book
Unraveling Your Relationship With Money is not another book telling you to try harder, spend less, or become a completely different person by Monday.
It's a story-driven guide to understanding why you do what you do with money, and how to begin changing it without shame.
Get the book
About
Shannah Game, CFP®, CFT™ — a Certified Financial Therapist™ Practitioner, money behavior expert, author, speaker, lifelong entrepreneur, and creator + host of Bake It Out, a Hey Shannah Original.
I spent more than 20 years in finance and ten years hosting a money podcast heard more than 28 million times. I know the rules, the formulas, and the advice.
What interests me now is everything the advice cannot explain: why success can still feel unsafe, why “enough” keeps moving, why midlife makes old definitions stop fitting, and what we do when we want a different life before we have a perfect plan for it.
A couple more ways to work together
Financial therapy is the main way I work privately. I also speak and build custom money-behavior programs for organizations.
If money keeps showing up as anxiety, avoidance, shame, conflict, overthinking, overspending, overworking, or never quite feeling like enough, there may be more happening than the numbers can explain.